Sports-related business is an ever growing source of employment and new-venture opportunities for university graduates. Here in our backyard, Denver is the home to five major sports teams: Broncos football, Rockies baseball, Avalanche hockey, Nuggets basketball and Rapids soccer. Jobs in the sports industry range from those within a professional sports team to sports facilities, apparel, management, marketing, media and broadcasting. Preparing students for jobs and opportunities in the sports and recreation industry is a natural fit for a specialized program within a business school.
To that end, we are in the final stages of the approval process to offer a two-month intensive Business of Sports Certificate. The program is a "business boot camp" for students interested in pursuing careers in the sports and recreation industry. It would combine core business training in management, marketing, finance, operations and accounting with specific topics that relate to the sports industry, such as union negotiations, venue utilization, revenue management and attendance, promotions and licensing, and information technology and ticketing.
Classes are structured so in the morning, students will learn basic business concepts which will be integrated with industry specific sports' topics: the Economics of Sports, Sports Marketing, Sports Management and Leadership. In the afternoon, students will be working in groups on experiential, researched-based projects. Each group will be assigned a specific project designed by one of our contributing partners: Alem Inter-national Management, CU Athletics, Denver Broncos, Kroenke Sports Enterprises (Colorado Avalanche, Colorado Rapids & Denver Nuggets), Metro Denver Sports Commission, Phoenix Mercury, USA Rugby and Vail Resorts Management. Throughout the two months, students will have opportunities to work with industry experts in these professional companies and organizations.
There are great examples of successful programs in sports management, such as those offered by NYU's Master's of Science in Sports Business, a Graduate Certificate in Sports Business, and a Bachelors of Science in Sports Management. Our program is intensive and is offered to both business and non-business undergraduate students, distinguishing it from the NYU programs, and offering us a diverse pool of students.
The certificate curriculum is the culmination of more than two years of planning that involved Leeds faculty, University of Colorado Athletics and partners from the sports industry. We are very excited about the opportunity to offer this new program and believe that will be of great benefit to those who choose to enroll.
For more information, please contact our Interim Director of Executive Education Robin.Miglarese@Colorado.edu.
To that end, we are in the final stages of the approval process to offer a two-month intensive Business of Sports Certificate. The program is a "business boot camp" for students interested in pursuing careers in the sports and recreation industry. It would combine core business training in management, marketing, finance, operations and accounting with specific topics that relate to the sports industry, such as union negotiations, venue utilization, revenue management and attendance, promotions and licensing, and information technology and ticketing.
Classes are structured so in the morning, students will learn basic business concepts which will be integrated with industry specific sports' topics: the Economics of Sports, Sports Marketing, Sports Management and Leadership. In the afternoon, students will be working in groups on experiential, researched-based projects. Each group will be assigned a specific project designed by one of our contributing partners: Alem Inter-national Management, CU Athletics, Denver Broncos, Kroenke Sports Enterprises (Colorado Avalanche, Colorado Rapids & Denver Nuggets), Metro Denver Sports Commission, Phoenix Mercury, USA Rugby and Vail Resorts Management. Throughout the two months, students will have opportunities to work with industry experts in these professional companies and organizations.
There are great examples of successful programs in sports management, such as those offered by NYU's Master's of Science in Sports Business, a Graduate Certificate in Sports Business, and a Bachelors of Science in Sports Management. Our program is intensive and is offered to both business and non-business undergraduate students, distinguishing it from the NYU programs, and offering us a diverse pool of students.
The certificate curriculum is the culmination of more than two years of planning that involved Leeds faculty, University of Colorado Athletics and partners from the sports industry. We are very excited about the opportunity to offer this new program and believe that will be of great benefit to those who choose to enroll.
For more information, please contact our Interim Director of Executive Education Robin.Miglarese@Colorado.edu.
Sounds great. How many students can the program accommodate?
30 students is the maximum for this year. We imagine there will be a large pool of applicants, so there will be an application process as well.
Can MBA students take the certificate program? Is this only for undergraduates?
Hi Kristin,
Qualified candidates for the certificate program are juniors, seniors and graduates up to two years out. It is unlikely that MBA students would qualify unless they went straight from undergraduate to an MBA program.
Thanks for your time and interest.