Today's post is a guest entry by second-year MBA student at University of Colorado - Leeds School of Business, Beth Jensen. Thank you, Beth.
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March 5, 2010
It's been less than a week since the 2010 Winter Olympics wrapped, and I'm finally beginning to emerge from the haze of triple salchows and McTwist 1260's.
The Olympic drama we've come to expect was present as usual: Shaun White's gold medal run, Bode Miller's triumph in the face of doubters, Lindsey Vonn's injury, the success of the USA men's hockey team 30 years after "Miracle on Ice." For two and a half weeks, our Olympic athletes gave us water cooler fodder rivaling that of any television show. The difference with this year's Games was that the water cooler was replaced by the Twittersphere, and the conversations were happening worldwide, instantly - in 140 characters or less.
And the Boulder entrepreneurial community was in the midst of it all. Local startup Swarm Collective, a boutique social media and digital marketing agency, was selected to manage NBC's "Olympic Pulse" project for the 2010 Vancouver Games: a section of the official NBC Olympics website dedicated to social media feeds from athletes and fans around the world. I, Beth Jensen (Leeds MBA '10), along with Neal Evers (Leeds EvMBA '12) were part of the cutting-edge project, charged with managing the content pushed through the Olympics "Twitter Tracker" - a real-time, visual representation of the Olympics topics being discussed on Twitter.
Key take-aways from the project:
1. Twitter is a truly revolutionary social media tool. It allows information to be circulated more quickly and efficiently, and to more people, than any other method of communication in existence today. Just yesterday, Twitter reached the 10 billion tweet mark, and says it now sees 50 million tweets per day - up from 2.5 million per day at the beginning of 2009 (http://blog.twitter.com/2010/02/measuring-tweets.html).
2. People love curling. "Housework on ice" was the surprise darling of the Twittersphere, drawing a level of consistent Twitter traffic unmatched by any other sport.
3. Boulder is an emerging leader in social media innovation. NBC's selection of Swarm Collective to head the project is indicative of the strength of Boulder's entrepreneurial community and its role as a significant player in thought leadership around new media.
Aside from the sleep deprivation incurred by working many late nights of Olympics coverage and the few extra pounds gained due to steady consumption of snacks throughout the 17 days of the Games (provided by local Boulder/Denver sponsor companies like Justin's Nut Butter and Doc's Popcorn), the project was a great experience, on several fronts in particular: it gave me the unique opportunity to participate in pioneering a leading-edge social media tool, and more generally, provided real-world insight into how people are really communicating.
Both of these will undoubtedly prove valuable (and marketable) to employers upon my re-entrance into the work world this May.
