Recently in Sales Category

Great news for all entrepreneurs to kick off 2010:  We now have it on good authority that caffeinated coffee is the ultimate new health food--no joke.  If coffee has been the fuel of choice for the 24/7 entrepreneurial lifestyle, according to WebMD, it's now OK!
What's more, my own anecdotal evidence suggests that knowing about the health benefits of coffee may be one of the most effective sales tools available.  I'm continuously meeting with people to tell them about the Deming Center for Entrepreneurship, about the extraordinary talent pool of our students, and to convince folks of the excitement and value of our work here and at the Leeds School of Business.

Typically I've relied on eloquence and compelling reasoning (feedback invited), and most of my meetings take place over coffee; all too often the person with whom I am meeting orders de-caf, or tragically passes on coffee altogether.  When I ask why, I find that mostly misimpressions of the effects of coffee on health are to blame. When I then share the good news, enabling them to shed those negative feelings of guilt and concern, the years of self-sacrifice, I'm almost always successful in closing the deal--and almost always over a pot of freshly brewed. Conversion!

Try it out--and best wishes for your entrepreneurial adventures in 2010.

DISCLAIMER:  The WebMD article speaks for itself.  The writer disavows any claims or representations of offering healthcare advice.  All you have to do is take a look at him, a long-term 4 to 6 cup a day caffeinated coffee drinker, and draw your own conclusions.  Just don't hurt his feelings.