Like most of you, we track our social media, website, email, and PR metrics. And like many of you, all metrics are going up in terms of new users, unique users, robust views, etc. Our YouTube channel has been a standout in the last six months as we've seen a monthly doubling of viewers. It won't be that way forever, but it is great to see so much interest!
But a lot of people stop with the numbers. For example, we all see Twitter-ers with 10, 20, 50,000 thousand followers. That's great. But how many are really engaging their followers? Creating the level of connection with them that will turn them from a number on a website into an active participant in their story? I'd bet not too many. A lot of followers are just taking a quick look at their offerings, like scanning a menu, but not sitting down for the meal.
That's where we will continue to differentiate ourselves. We've got "more eyeballs" now, more menu viewing, but we want our constituents to sit down at the table with us and join us in a meal. And that meal is all the ways students, alumni, businesses, and our friends can engage with the school. For example, people engage by:
- Posting photos on our Facebook page.
- Updating their contact info on LeedsLink.com, our alumni networking site.
- Retweeting useful information on Twitter.
- Sending us their success stories via Class Notes.
- Attending events like Homecoming, or Networking Naturally, or alumni events in Denver, Chicago, San Francisco, or New York.
- Attending financial knowledge events like the Business Economic Outlook Forum, insight into the upcoming year of the Colorado economy.
- Sharing their knowledge via the Executive Insights events.
- Mentoring our students.
- Hiring our students.
- Growing their skills through our Executive Education classes.
- Giving via scholarships and other methods to help our students succeed.
- And more. Lots more.
Contact us to learn more!
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