This summer I was part of a student-run consulting group called Entrepreneurial Solutions, or ES for short. Over the summer, we worked on business and strategic plan development, business performance improvement, market research, financial modeling and competitor analysis.
We worked with several different clients that ranged from established companies to single entrepreneurs. I really enjoyed moving from project to project; ES is like having several internships in one.
Before any checks came in the door, there was a lot of upfront business development to scope projects and win deals. I did a lot of front-end work before the clients were even committed to the project. After we won deals, we then worked against the scope and timetable to keep the project on track. We also frequently met with the client for periodic updates. This system worked out great, but it's important to know that getting paid generally comes toward the end of the project. But if you can float your living expenses a little bit, then the ES model works great.
Below are overviews of the projects I worked on.
Electronic Waste Management
This job was for a group of individuals who were looking into starting a business to help companies manage old IT assets. The project was to conduct phone interviews with about 40 small and medium sized businesses in an effort to understand how companies buy, manage, and dispose of electronic waste. We had some unexpected findings that helped the client refine their business model.
Focus Group
We worked with an aspiring entrepreneur to help him get external feedback on 15 of his new product ideas. The client is a retired software engineer and now has the time and energy to pursue one of his new product ideas. Generally, the product concepts solve every-day problems that all people experience; the difficulty is that the client loves all ideas equally. To help the client prioritize his ideas, we organized an interdisciplinary focus group to analyze each concept independently. Ultimately, we were able to help the client focus his efforts on the top few product ideas.
Denver Energy Company
This project was for an established energy company in Denver- the engagement ended up being three jobs in one. First, we interviewed top management on current state of business, how their partnering strategy should develop, and which region their sales and marketing efforts should target. From the interviews, we discovered that the best path forward was to get their product installed at a customer location. We developed a go-to-market strategy that included a market assessment, quoting template, engagement process flow chart, and a slick 90-day free trial promotion. Lastly, we helped the client understand how to position the product by interviewing potential customers to understand their pain points.
Medical Device Research
This existing company is moving into a new market by introducing a new product. They hired us to conduct primary market research to find out what features are most important to this new customer group. We also researched publicly available data on the industry to understand the competitive environment. This information will be used to position the new product against competition and highlight how product attributes align with the needs of target customers.
Overall, I had an excellent experience with
ES over the summer. It was fantastic to work on so many unique projects with
different clients, and I also had the free time and flexibility that I was
hoping for. I would certainly recommend ES to anyone for a summer internship.
